Engagement (MA)
Use casesUnlock the value of data across a wide range of business scenarios
Execute different engagement strategies for users at various lifecycle stages to foster positive lifecycle progression, reduce dormancy or churn, for example: sending welcome rewards to new registrants, converting first-time buyers into repeat purchasers, and re-engaging lost users
During daily property operation management or community events on holidays, you can reach out and notify property owners or other housing contacts, such as for the collection of property fees/utilities, or Dragon Boat Festival community activities.
Help automotive companies provide efficient after-sales operations services, such as reminding customers 5 and 3 days before maintenance, to improve customer satisfaction and conversion rates.
After a user leaves valid contact information on the platform, the company can assign this lead to specific personnel for follow-up and simultaneously track the lead's conversion status.
- Multiple Activity Types
Create one-time, recurring, event-completion A, and event A not completed B type activities
- Multiple Strategy Types
Perform fine-grained segmentation based on tags, attributes, and behavioral characteristics, and apply different strategies for different features.
- Multi-level, Multi-branch Strategy
Combine different types of activities and strategies to achieve multi-level, multi-branch automated operational strategies.
- Real-time Marketing Push
Can reach and precisely segment users based on their real-time behavior
- High-Performance Engagement
The event processing efficiency can reach 5000 people/s, stably supporting the daily operational activities of medium and large enterprises.
- Multi-Business Entity Marketing
Enable precise engagement with non-user business entities. For example, in dealer operations scenarios, treat “dealer” as the entity; in property management scenarios, treat “owner” or “building contact” as the entity. Precise entity-based engagement strategies help businesses achieve operational goals and drive revenue growth.
- Rich Touchpoint Vendors
We have integrated with common channel vendors in the market, and you can complete the touchpoint connection through simple interface configuration.
- Touchpoint Pluginization
Touchpoints can be quickly expanded through plugins, with low integration costs, short cycles, and no dependency on releases.
- Full-Chain Activity Data Analysis
Comprehensively monitor and collect data across the entire chain of event triggers, reach, and redemption conversions, addressing the issue of disconnected data between event triggers and redemptions.
- Mature Event Metrics System
Equipped with a mature monitoring metrics system, it effectively supports timely review and optimization for various types of activities.
Customer storiesWhat our customers say
GrowingIO 针对得益的商超、自营门店、线上商城等不同业务场景从 0 到 1 设计了不同的运营链路，实现了消费者在线化；同时根据标签人群细分进行精准化分群运营，通过小程序、公众平台、短信等前端触点，实现千人千面精准营销。经过 3 个月的持续运营，区域总体业务的增长远超以往并且成本可控，有效帮助得益进行数字化转型。
GrowingIO 针对得益的商超、自营门店、线上商城等不同业务场景从 0 到 1 设计了不同的运营链路，实现了消费者在线化；同时根据标签人群细分进行精准化分群运营，通过小程序、公众平台、短信等前端触点，实现千人千面精准营销。经过 3 个月的持续运营，区域总体业务的增长远超以往并且成本可控，有效帮助得益进行数字化转型。
Frequently asked questions
- 智能运营产品主要面向对象是谁？
- 企业的运营人员，包括会员运营、活动运营、线索运营等。
- 能够接入哪些触点？能否对接 SCRM 系统？
- 支持短信（阿里云、极光、梦网）、邮件（sendcloud）、App 推送（个推、极光）及公众号模板消息，对于企业其他自有平台如 SCRM 企微、CRM 权益等均可以考虑通过webhook 自定义接入。
- 营销触达效率如何？
- 触达效率每秒可达 5000 人，可稳定支撑中大型企业的日常运营活动。但最终是否能触达到用户，依赖于下游触点的接口能力。
- 是否支持对运营策略进行 AB 实验？
- 支持，您可以在流程画布中设置AB实验策略，包括实验目标、实验人群以及分流方案等，根据目标完成率计算出最优的策略分支。同时还支持赛马实验，可以先选择X人流入实验，剩余再人群流入目标完成率最优的分支。
- 能否分析活动触达成功后链路的业务转化数据？
- 能的，当活动触达成功之后智能运营系统会将触达数据以事件的方式上报到数据中心，您可以在UBA中通过事件分析、漏斗分析等分析模型搭建活动分析看板，评估活动从触发、触达到核销转化的效果。