是否支持指定人群开展实验？

支持使用客户数据平台中的分群开展实验。

是否能查看/导出参与实验的用户明细？

使用入组用户创建分群后即可在客户数据平台中查看用户明细数据。

支持哪些应用技术栈？

iOS、Android、JavaScript（可以按需扩展）。

分流性能如何？

毫秒级响应，实验配置实时生效。

A/B Test

“Platform + Consulting” dual services to drive rapid business growth

Validate new features and ship faster to improve experience.
Quantify ROI at small scale to maximize marketing returns.
Online-offline experiments for retail product launches.

Use cases

Product capabilities

Frequently asked questions

Use casesUnlock the value of data across a wide range of business scenarios

Compare Campaign Assets

Compare the user conversion rates of different design focuses, UI color schemes, and other factors, and choose the best-performing option.

Iterate Product Features

Compare user behavior feedback on different page layouts, feature interactions, and core user paths to identify iteration solutions that align with user preferences.

Validate Marketing Strategies

Compare different coupon mechanisms, point redemption ratios, and retention days for check-ins to validate the most ROI-effective operational strategies, achieving better growth.

Product capabilities

Solve business challenges with distinctive product capabilities

Pain Point: Unscientific Experiment Design

Solution: Expert Consulting

A professional analyst with both analytical skills and business acumen, focused on results to drive business growth.

Before the Experiment
Identify issues and opportunities through the Growth Analytics Platform; design multiple solutions
Experiment in progress
Configure experiment strategies; track experiment data
After the Experiment
Summarize analysis to make decisions; define next optimization directions.

Pain Point: In-house traffic splitting services are costly and time-consuming to build.

Solution: Configurable Orthogonal Hierarchical Framework

Based on a hash-based random splitting algorithm, it supports configuring orthogonal experiment layers and splitting subjects by scenario.

Integrate the app into the data center
Rich SDKs, supporting all-scenario application integration
Segment and configure experiment layer information
Supports hierarchical configuration by page, module, component, upstream/downstream collaborators, and more.

Solution: Configurable Orthogonal Hierarchical Framework

Pain Point: Unable to determine if it is a random error

Solution: Provide significance testing and multidimensional analysis

Provides clear, comprehensive, and real-time data reports in a general-to-specific-to-general format + multi-dimensional analysis dashboards for a full understanding of user behavior feedback

Experiment Summary
Clearly presents significant conclusions
Inspection Analysis
Provide statistical validation including confidence intervals, significance, and MDE to support experiment conclusions.
Metric Summary
Evaluate the overall value and benefits of experiments on the big picture to ensure business growth.

Solution: Provide significance testing and multidimensional analysis

Pain Point: High risk of releases in digital channels

Solve: Grey Release

Gray-scale release + one-click rollback, ensuring a comprehensive user experience

Target Audience + Small-Scale Grey Release
Fine-grained control over audience + ratio to maximize user experience
One-click rollback to minimize losses
At any point during or after the release, if issues arise online, you can roll back to a specified version to mitigate risks in a timely manner.

Frequently asked questions

是否支持指定人群开展实验？: 支持使用客户数据平台中的分群开展实验。
是否能查看/导出参与实验的用户明细？: 使用入组用户创建分群后即可在客户数据平台中查看用户明细数据。
是否支持引用增长分析中的指标评估实验？: 支持。
支持哪些应用技术栈？: iOS、Android、JavaScript（可以按需扩展）。
分流性能如何？: 毫秒级响应，实验配置实时生效。

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