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渠道流量分析

渠道流量分析

如何监测渠道、分析渠道,又如何优化渠道?我们系统总结了营销渠道流量转化的 6 大因素。


作者:GrowingIO 团队

Published:2017-9-19

Overview

《渠道流量分析手册》电子书具体包括:

  1. 站外渠道;
  2. 文案创意;
  3. 投放链接;
  4. 落地页;
  5. 辅助转化文案及 CTA;
  6. 产品转化流;

提升渠道 ROI ,这是你能找到最完整的电子书,赶快下载吧!

Highlights

  1. 我们用 CTR 来衡量创意的好坏,CTR 是点击率(Click Through Rate)的简称,即创意点击量/展示量的比值。
  2. 影响用户在落地页转化或者跳出的因素,一是落地页的质量,二是用户的匹配度。
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