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提升用户留存的方法

提升用户留存的方法

留存在互联网行业中说的多,但是真正做得好的却不多。以前很多用户只关注日活、周活和月活,但这些真的够吗?活跃用户数在不断上升,就代表客户在不断增长吗?


作者:檀润洋 / 商务数据分析师

Published:2016-5-10

Overview

通过檀润洋的分享,您将了解:


  • (1)留存的定义;
  • (2)留存曲线和留存图的解读;
  • (3)留存在 AARRR 中得重要性;
  • (4)留存分析方法论;
  • (5)案例:提升新用户留存。
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