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电商精细化运营

电商精细化运营

流量那么贵,转化那么低!所以,到底是谁的锅?访客渠道、流量质量、用户体验,到底哪一步出现了问题?对于转化率,市场、运营和产品,到底该谁来负责? 作者将从 “用户旅程” 的 6 大核心接触点入手,帮助市场、运营和产品搭建一套完整的渠道流量分析体系。


作者:揭发 / 业务增长负责人

Published:2016-7-26

Overview

通过揭发的分享,您将了解:

  • (1)电商行业需要关注的五大关键指标;
  • (2)商品运营:流量优化和品类优化;
  • (3)用户运营:魔法数字和差异化运营;
  • (4)产品运营:提高转化效率。
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